Posted June 26, 2014
Written by Gloria Villas
“Nagbabago na ang Panahon, Panahon na Para Magbago”
This was the campaign’s national logo of Department of Environment and Natural Resources (DENR) and Philippine Information Agency (PIA) on how to diminish climate change.
In this connection, DENR ang PIA officially launched the climate change mitigation and advocacy campaign held Wednesday at Capitol Kalibo Aklan.
According to PIA Information Officer II, Venus Villanueva “This partnership project is in line with the memorandum of agreement (MOA) signed by DENR and PIA to conduct an extensive and intensive climate change advocacy campaign to strengthen partnership among communities for climate change adaptation.”
She said that “the advocacy campaign is the result of the environmental impact of climate change and all environmental concerns are in ways connected to climate change.”
On the other hand, Merlene Aborka of DENR Aklan also agreed that “The campaign shall provide the thematic advocacy brand as focal agenda for all DENR’s environmental programs and efforts.”
She said the campaign also aims to weaken public’s apathy to climate change concerns and to environmental agenda.
She stressed that “apathy is now a thing of the past” and there should be active cooperation and participation for own protection with adaptation capability to build resiliency and mitigation measures to protect ourselves and the environment.
Meanwhile, the DENR is the lead agency that heads the environment cluster on climate change mitigation and adaptation and at the same time, heads the advocacy work of the government in raising public awareness on disaster risks reduction.
On the other hand, the PIA has the technical expertise, network, and capability in implementing advocacy campaigns that includes but not limited to production and dissemination of information materials using multi-media including social media platforms.